Beats By Dre Unveils Star-Studded 'Be Heard' Campaign Featuring Bevy Of Stars

Beats by Dre has employed an int'l cast of 23 household sporting names to front its new brand campaign, "Be heard," according to Omar Oakes of CAMPAIGN LIVE. The 60-second online spot, created by Anomaly, stars Chelsea players Cesc Fabregas and Eden Hazard, as well as LeBron James, Serena Williams and Michael Phelps. The ad is scored to The White Stripes’ Seven Nation Army, which has "become adopted by football fans as an anthem for when a goal is scored." The ad ends with the tagline, "Be heard." The spot was directed by Max Malkin through Prettybird and it follows the headphones brand’s "familiar ad campaigns in recent years," such as "Firestarter," which featured footballers on the eve of Euro 2016 and "The game starts here" featuring int'l rugby captains in '15 ahead of the Rugby World Cup (CAMPAIGN LIVE, 12/9).