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Marketing and Sponsorship

Marketplace Roundup: Bordeaux To Wear Special Jersey To Raise Funds For Hospital

For the Ligue 1 match between Girondins de Bordeaux and AS Monaco, Bordeaux players will wear a jersey designed by French artist Jofo to support the project to renovate a fresco at the Bordeaux children’s hospital. To raise money for the project, the club will sell the jerseys on its online shop for €99 ($106) for adults and €79 ($85) for children. Bordeaux’s jersey has been void of a sponsor for Ligue 1 matches since the end of its front-of-shirt sponsorship with Kia (Girondins de Bordeaux).

Barcelona and Scotiabank reached a regional sponsorship agreement for the next three seasons. The deal -- the first the club has signed since opening its N.Y. office in September -- was presented at events in Mexico City, Lima and Santiago. It will run through the '18-19 season, with the option of an extension for two more seasons. Part of the payment Scotiabank makes to Barcelona will be used to implement the "FutbolNet" program the club and its foundation have been developing since '11 (Barcelona).

France’s National Rugby League (LNR) announced French food distributer Andros as an official provider for the Top14 until the ’19-20 season. Andros will benefit from brand visibility at all Top14 regular season and postseason matches (LNR).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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