The Caribbean Premier League continued its upward trajectory in '16 with the world's fastest growing T20 tournament contributing an economic boost of over $102M across the seven host territories. The economic impact to the region has risen in recent years from $44M in '14 to $76M in '15. The CPL commissioned SMG Insight/YouGov for the third successive year to conduct an economic impact assessment of the CPLT20 Tournament which took place from June 29-Aug. 7. The purpose of the EIA was to assess the total economic impact for the Caribbean economy of staging such an event across each of the six Caribbean host countries, as well as Florida, as a direct consequence of hosting the event. Each of the host countries benefited with a financial windfall: Barbados ($16M), Guyana ($15M), Jamaica ($11M), St. Kitts & Nevis ($23M), St. Lucia ($11M), Trinidad & Tobago ($14M) and Lauderhill, Fla. ($13M).
The CPL's '16 season by the numbers:
- 248,900 fans attended all 34 matches
- 2,425 jobs were created locally
- 21,900 hotel rooms were filled in the region during the "quiet" season
- CPL tourists spent $20M as a result of traveling to and within the region for the tournament, representing a 31% increase from '15
- CPL organizers spent and invested $12M into the 2016 CPLT20 tournament host economies, representing an 18% increase from the previous year
- The '16 tournament generated $31M in media value, a 73% increase from '15 (CPL)
