Marketing and Sponsorship

Merchandise Sales Of Bundesliga Clubs Increases By €17M To €243M In '15-16

11.30.2016

The 18 Bundesliga teams increased their merchandise sales by more than €17M collectively during the past season. The figure translates into an almost 8% increase over '14-15. Bundesliga teams generated a total of €243.3M in merchandise sales during the '15-16 season, according to PR Marketing's 19th Fanartikel-Barometer. Merchandise sales therefore increased by 7.2% or €17.2M from €226.1M in '14-15. In the 2nd Bundesliga, the 18 teams generated a total of €31.3M from merchandise sales. The figure represents an increase of €3.8M or 17.6% over '14-15. Germany's top two divisions were able to boost their merchandise sales by a combined €21M or 8.3% in '15-16. It is the lowest increase in the area of merchandise within the past five years (PR Marketing).

NEXT La Liga Signs Chainsaw Maker Stihl, Expects Nearly €70M From Sponsorships This Year

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: May 3, 2024

May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

May 1, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2016/11/30/Marketing-and-Sponsorship/Bundesliga-merchandise.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2016/11/30/Marketing-and-Sponsorship/Bundesliga-merchandise.aspx