EPL, ManU Join Others In Backing LGBT Charity's 'Rainbow Laces' Campaign

The Premier League and ManU are "among a second wave of brands backing LGBT charity Stonewall's 'Rainbow laces' campaign," according to Shona Ghosh of CAMPAIGN LIVE. O2, Sky Sports, Visa and marketing agency Pitch have also joined the roster. The coalition will "show their support for lesbian, gay, bisexual and transgender people this week." The Premier League will "open every fixture this weekend with a giant Rainbow Laces flag and display campaign messaging." Football teams around the country will also sport "rainbow-coloured laces in their boots" to support the campaign, while clubs will organize meetings for LGBT fan groups. Pitch has produced a campaign video starring British canoeing champion Matt Lister, AFC Bournemouth photographer Sophie Cook and former Team GB women’s football captain Casey Stoney, plus others who identify as LGBT. The original campaign was launched in '13 by Stonewall and Paddy Power (CAMPAIGN LIVE, 11/24).