Menu
Marketing and Sponsorship

Top-Ranked Golfer Lydia Ko Reportedly Leaving Callaway For PXG Next Season

Top-ranked golfer Lydia Ko "will be leaving Callaway for PXG" in '17, with the new company "offering a sweeter financial deal," according to Jamie Diaz of GOLF WORLD. Since winning a Silver Medal for New Zealand at the Rio Games, Ko has been on the "worst stretch of golf since turning professional" in '12. She not only did not post a top 10 in her five tournaments prior to the season finale CME Group Tour Championship, she also "finished out of the top 40 three times." For the first time there is "some question whether Ko, with her clear potential to be a true all-time great, will be able to sustain a long enough reign to compile the kind of numbers that approach those" of Golf HOFer Annika Sorenstam. There are "hints that she could fall prey to the 'early success, early burnout' syndrome that captured her idol, Se Ri Pak, and other Asian superstars" (GOLF WORLD, 11/21).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2016/11/23/Marketing-and-Sponsorship/Lydia-Ko.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2016/11/23/Marketing-and-Sponsorship/Lydia-Ko.aspx

CLOSE