Australian Football League Side Geelong Signs 10-Year Deal With Health Insurer GMHBA

Australian Football League side Geelong and health insurer GMHBA signed a 10-year deal. GMHBA and the Geelong Cats both have a long history of supporting Geelong and Regional Victoria. The new partnership represents one of the longest deals in AFL history. Geelong will wear the GMHBA logo on its playing shorts and home game match ball, the first time in over 10 years a Geelong-based brand has appeared on either item. In the first year of the partnership, GMHBA and Geelong will develop a "Healthy Heroes" program. The program will focus on Year 3 and 4 students across the G21 region, with Geelong Cats players delivering health messages in schools (Geelong).