Former Player Kevin Keegan Expands Ambassador Role With Liverpool, Turns Down BeIN Sport

Former Liverpool player Kevin Keegan "is spending extra time acting as an ambassador for the club where he made such a name for himself," according to Charles Sale of the London DAILY MAIL. Keegan, who is "revered at Anfield," is now being used on a "regular basis for commercial duties with sponsors and for other matchday activities." Liverpool shirt sponsor Standard Chartered is "especially keen for Keegan to be in attendance at their events." Keegan had a contract last season with TV channel beIN Sport, based in Doha, "to be one of the main pundits for their blanket Premier League coverage led by Richard Keys and Andy Gray." But Keegan did not "want to commit himself this term due to his Liverpool role being significantly expanded" (DAILY MAIL, 11/15).