Football Platform 90min Expanding Into Brazil, Names Fábio Sá To Head Up Ops

Football media platform 90min announced the company's commercial expansion to Brazil with the opening of the São Paulo office and the appointment of Fábio Sá as country manager. Sá will be responsible for growing the company's engagements with brands and agencies and broader business development and strategy in the market. The expansion to Brazil is in response to the rapid growth already realized in the region. In just over two years of producing local content in Portuguese, 90min Brazil already has more than 8 million unique users per month. Prior to joining 90min, Sá served as director of ad sales for Turner's Sports cluster, following Turner's purchase of Esporte Interativo in '15. Sá had worked at Esporte Interativo for 13 years as one of its first team members. More than 115 million users engage with 90min through social media monthly (90min).