Recently Approved Sleeve Sponsorships For EPL Clubs Could Be Worth $12.5M

Premier League clubs "could rake in" up to £10M ($12.5M) more per season "after they were given the go-ahead to sell advertising space on their shirt sleeves," according to Tom Hopkinson of the London DAILY MIRROR. The proposal, "put forward by clubs to top-flight bigwigs, was agreed a fortnight ago and teams’ commercial departments are already negotiating deals for the start of next season." It is believed the sleeve space is valued at around 20% of the main shirt deal and "could be worth nearly" £10M to ManU which makes £47M ($58.7M) a year from Chevrolet. At least two clubs "will miss out in the short term because their current main shirt sponsorship deals include clauses forbidding the appearance of other company logos on their jerseys." Just under half of those that are "able to strike their own deals plan to do so, while a group of 10 clubs are looking to sell their new advertising space to one company as part of a package deal" (DAILY MIRROR, 11/12).