Lacoste Re-Ups With ATP World Tour Finals For Three More Years

The ATP and lifestyle fashion brand Lacoste "announced a three-year renewal of their partnership" at the season-ending Barclays ATP World Tour Finals at The O2 in London, according to THE SPORTS CAMPUS. The agreement will see the brand "continue to dress the line judges, ball kids and mascots, at the world's biggest indoor tennis tournament at The O2, through 2018." Lacoste has been a "long-standing sponsor of the ATP's season-ending event" since '02. In addition to on-court brand exposure, Lacoste will organize a U14 invitational tournament for a second consecutive year, "set to take place this week on the practice courts at The O2." The renewal also includes a "continuation of the agreement that sees ATP staff, including umpires, wearing Lacoste at all ATP events" (THE SPORTS CAMPUS, 11/14).