Manchester United' Richard Arnold Says Club 'As Big As Religion' On Social Media

ManU Managing Dir Richard Arnold said that the club is "as big as religion," at least when it "comes to social media," according to Jack Austin of the London INDEPENDENT. Arnold announced that the club was "operating on a completely different scale to anyone else, not only in sport but in in the celebrity world too." ManU has 9.22 million followers on Twitter and 72.5 million "likes" on Facebook (as of Nov. 10), "far less than the likes of Justin Bieber and Taylor Swift or even Cristiano Ronaldo, who is the most followed sports-related Twitter account in the world." However, Arnold insisted that the social media strategy used to announce the likes of Paul Pogba on a world-record fee shows ManU is "at the front of the pack." He said that the "#Pogback" campaign to announce the £89M signing "blew the unveilings of the likes of Gareth Bale and Luis Suarez out of the water" (INDEPENDENT, 11/10).