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Marketing and Sponsorship

Marketplace Roundup: German Handball Federation Renews Deal With Pixum

The German Handball Federation (DHB) renewed its partnership with online photo service Pixum for another three years. As the official photo and printing partner, Pixum has been supplying official flyers and game-day magazines for national team games. The company is also a partner of the German Handball Bundesliga (HBL). The extension was negotiated by Lagardère Sports, the DHB's official marketing partner (Lagardère Sports).

The Togo Football Federation (FTF) signed a partnership with Macron. The national team will wear a Macron-designed strip for Friday’s friendly against Comoros, and during the 2017 Africa Cup of Nations tournament (FOOTBALL 365, 11/10).

Independent automotive group Delta Car Trade reached a deal to become the latest business to partner of the Venturi Formula E team. Delta logos appeared on the cars and driver suits of the Venturi Formula E team from the opening race in Hong Kong on Oct. 9, and Delta plans to make great use of the European rounds of the FIA Formula E series for business development and marketing communications programs using the ePrix events as a focal point (Delta).

Honda Motor signed a manufacturer agreement with Dorna for a period of five years. Italian manufacturer Ducati, which has been a permanent fixture of MotoGP since '03, has also signed a new five-year manufacturer agreement with series promoters Dorna (MotoGP).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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