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Marketing and Sponsorship

Marketplace Roundup: Paris St. Germain Signs With Watch Brand Richard Mille

Watch brand Richard Mille and Paris St. Germain announced they signed a partnership agreement for the next three seasons. The brand becomes the club's official supplier. Richard Mille has already teamed up with major atheltes such as Rafael Nadal, polo player Pablo Mac Donough, F1 driver Felipe Massa and sprinter Wayde van Niekerk. The partnership will see the development of two special limited-edition watches, which will be available exclusively at Richard Mille's Paris and Doha flagship stores (PSG).

La Liga side Leganés signed a sponsorship agreement with Royal Jordanian Airlines for the rest of the '16-17 season. The Royal Jordanian logo will be featured on the front of the Leganés shirt, starting with Sunday's game against Real Madrid. Royal Jordanian "will also be the club's official airline" (SPORT, 11/3).

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Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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