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Marketing and Sponsorship

Baseball New Zealand Signs Four-Year United Airlines Deal

Baseball New Zealand named United Airlines its title sponsor. The six-figure, four-year sponsorship agreement makes United Airlines BNZ’s leading commercial partner. The airline will receive naming rights to the organization’s national tournament program. BNZ CEO Ryan Flynn said, "This is a big deal for our entire baseball community. ... It’s a game changer for us for a variety of strategic reasons, namely because we are ‘people movers’ -- we must move so many young people, teams, coaches and staff around the globe for competition purposes, and we all know how expensive this proposition is on an annual basis for smaller sporting codes like ours." Flynn added that this deal will also assist the organization in bringing current and former Major League Baseball players to New Zealand for training and promotions purposes (Baseball New Zealand). 

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ Morning Buzzcast: May 7, 2024

The PWHL playoffs set to begin after record-breaking inaugural season; Smith Entertainment Group announces plans for Utah hockey franchise HQ; new title sponsors for the PGA Tour event in Charlotte and college football bowl game in Arizona.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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