Marketing and Sponsorship

La Liga Names Hacienda Y Viñedos Marques Del Atrio Its Official Wine Partner

11.2.2016

La Liga and the Spanish winery Hacienda y Viñedos Marques del Atrio -- whose principal shareholder is Changyu Pioneer Wine, the biggest wine group in China and the fourth biggest in the world -- presented an agreement confirming Marques del Atrio as the competition's official wine partner. The sponsorship deal is the first of its kind between La Liga and a winery, and will run for three years, coming into force in Spain and China.

LANDMARK DEAL: La Liga unveiled a sponsorship agreement with drinks brand Kingsley Beverages. This is the first local sponsorship partnership secured by the league's South African office (La Liga).

PREVIOUS Borussia Mönchengladbach Order 2,000 More 'A German Team' Scarves NEXT Brazilian F1 Driver Felipe Nasr Signs Luxury Watch Deal With Felio Siby

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: April 25, 2024

April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

April 24, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2016/11/02/Marketing-and-Sponsorship/La-Liga.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2016/11/02/Marketing-and-Sponsorship/La-Liga.aspx