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Marketing and Sponsorship

Charlton Athletic Agrees To Five-Year Partnership With Danish Brand Hummel

League One side Charlton Athletic and Danish sports brand hummel agreed to a five-year partnership in which hummel will supply kits for Charlton's first team and academy teams, Charlton Athletic Community Trust and women's team, as well as a range of leisurewear. Starting with the '17-18 season, hummel will work with Charlton fans on a special kit in honor of the 25th anniversary of the team's return to The Valley. Next year also marks 25 years of the CACT. The women's team will receive a fitted kit as part of the deal. Charlton Women's Team Chair Stephen King: "Being able to wear the same kit as the men's team further demonstrates that we are an integral part of the club" (Charlton).

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