Menu
Marketing and Sponsorship

Australia's NBL Names Catapult Its Official Wearable Analytics Partner

Australia's National Basketball League signed a deal with Catapult Group Int'l to become the league's official wearable analytics partner for the next three years. The agreement includes a partnership to a range of next generation applications to be delivered to NBL fans across all NBL media platforms. Under the deal, the NBL will subscribe to a hardware and software analytics solution comprising 80 new tracking units across all eight teams. The teams will use Catapult’s technology for all training and game-day sessions. The deal also provides for the development of next generation analytics to be made available to NBL fans across all NBL platforms, including the provision of live game-day data for media and broadcast purposes. Catapult will also support the league to secure new brand partners across new sponsorship categories (NBL).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2016/10/19/Marketing-and-Sponsorship/NBL-Catapult.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2016/10/19/Marketing-and-Sponsorship/NBL-Catapult.aspx

CLOSE