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SBD Global/October 17, 2016/Media

Cricket Australia Could Reduce Free-To-Air Coverage To Boost Rights Fees

Cricket Australia "is planning to lobby the Turnbull government to gain more flexibility over short-form inter­national matches on the anti-­siphoning list as it prepares to open talks on a new rights deal," according to Jake Mitchell of THE AUSTRALIAN. While it would keep Test cricket and the core of the anti-siphoning list, it’s understood Cricket Aust­ralia "believes some home one-day international matches should be available to pay-TV because of the volume of these types of games played throughout the year." Sources said that Cricket Australia "is increasingly frustrated that it is restrained by the anti-siphoning regime relative to the National Rugby League and Australian Football League." Both "benefit from more ­lucrative broadcast contracts partly because some matches are televised exclusively by pay-TV sports ­programming broadcaster Fox Sports as part of its respective deals with the Nine and Seven ­networks." A Cricket Australia spokesperson declined "to comment specifically on the anti-siphoning regime but said the broadcast rights negotiations were close to starting in a formal manner, after the body began sounding out broadcasters in ­recent weeks" (THE AUSTRALIAN, 10/17).
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