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Marketing and Sponsorship

Australian Open Names Mastercard Official Payment Partner

Mastercard has been named as the official payment partner for the Australian Open. The deal is the first of its kind for Tennis Australia and Mastercard’s second major sponsorship of a Grand Slam tournament. As part of the new agreement, Mastercard will become the naming rights partner of the Hopman Cup and an official partner of the Emirates Australian Open Series tournaments in Sydney, Hobart and Adelaide. Mastercard will be involved in a variety of Australian Open lead-up events, including launch activities in Tokyo, Shanghai and Singapore. The '16 Australian Open attracted a record crowd of 720,363 people. With 13% of attendees visiting from overseas, the tournament is a significant tourism driver for Australia (Australian Open).

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