ManU, Concha Y Toro Extends Long-Standing Wine Partner Deal For Three Years

ManU and its long-standing official wine partner Concha y Toro renewed their global agreement. The new three-year term secures Chile’s leading wine producer as holding one of the longest-standing partnerships currently held with ManU, dating back to '10 and now renewed until '19. Concha y Toro has built the partnership, the first global agreement between a wine brand and an English club, around its Casillero del Diablo brand. The club's first-ever wine partner organized events such as three "Devil’s matches," bringing Manchester United Soccer Schools to the U.S. and Chile and hosting former ManU players including Bobby Charlton and Bryan Robson. As a global partner, Concha y Toro has also been active in working with ManU internationally, partnering with the club on its previous four summer tours in Asia and the U.S. and organizing activities with fans in around 40 countries (ManU).