Premier League Club Liverpool Signs Three-Year Deal With Malaysia Airlines

Liverpool has "signed a lucrative three-year deal with Malaysia Airlines," which will become the club’s official global airline partner, according to James Pearce of the LIVERPOOL ECHO. The team enjoys "huge support in the Far East" and the partnership with Malaysia Airlines replaces the one with Garuda Indonesia, which ended earlier this year. Malaysia Airlines, the national carrier of Malaysia, was established nearly 80 years ago (LIVERPOOL ECHO, 10/11). THE STAR ONLINE's B.K. Sidhu reported under the partnership, the airline "will get numerous benefits including LED and static board brand exposure at each home game at Anfield" and exposure on the Liverpool website, publications and Facebook page. MAS will also have co-branding opportunities in merchandising rights and customer engagement such as pitchside access with players (THE STAR ONLINE, 10/11).