National Basketball League Increasing Int'l Footprint In Deal With India's VEQTA

The Australia's National Basketball League has increased its int'l footprint by signing a five-year deal with Indian digital sports network VEQTA. VEQTA is India’s first digital platform dedicated to streaming live sports and providing video-on-demand sports content on smartphones. The long-term agreement sees VEQTA gain exclusive rights to stream all NBL games in India until the '20-21 season. NBL GM Jeremy Loeliger said, "Just like Australia, India is a sports mad country and by partnering with VEQTA we have a fantastic opportunity to take the NBL to yet another one of the biggest sports markets in the world." Loeliger also said that in addition to loving sport, Indians love their technology. He said, "There are currently in excess of 300 million smartphone users in India and by 2020 this figure is set to grow a staggering 260% to 800 million users" (NBL).