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Marketing and Sponsorship

Standard Life Investments Extends Ryder Cup Sponsorship To Include '18 Tournament

Standard Life Investments has "extended its sponsorship deal with the Ryder Cup golf competition" to the '18 competition in France, according to Scott McCulloch of the Scotland DAILY RECORD. The value of the global sponsorship deal extension, which Standard Life Investments initially agreed to in '13 for the '14 and '16 competitions, "has not been disclosed." Standard Life Investments' initial agreement, which covered the 2014 Ryder Cup competition at Gleneagles and the recent Ryder Cup at Hazeltine National Golf Club in Minnesota, "marked the first time the competition had partnered with a company on both sides of the Atlantic." The new deal extends the sponsorship agreement "to include the 2018 Ryder Cup competition to be held at Le Golf National, Paris" (DAILY RECORD, 10/6).

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