Australian Football League side Geelong named global fashion brand Cotton On Group its official on- and off-field apparel sponsor. The brand is one of the first fashion retailers to partner with an AFL club. Through its sportswear category COAR, it will become Geelong's sole apparel sponsor from Nov. 1. The deal will see Cotton On Group supply a range of 27 items, which includes on- and off-field apparel for players and officials, in addition to official supporter merchandise which will be available through the Cats Shop at Simonds Stadium, AFL and select sporting goods stores. Developed in partnership with a working group of Geelong players, including Josh Caddy, Mitch Duncan, George Horlin-Smith and Scott Selwood, the apparel boasts high-performing functions such as compression technology, moisture management and odor control. The collaboration also sees the team make an addition to its playing shorts in what is known as the "Patty Pocket" -- a nod to 2016 Brownlow Medalist Patrick Dangerfield, who requested a home for his mouthguard while lining up for goal (Geelong).
