Direct-to-consumer insurance provider in Thailand and Singapore DirectAsia Group has been announced as an official partner of Leicester City for the '16-17 season. The company primarily sells motor insurance, one of the few non-discretionary insurance purchases in Asia, with additional travel insurance products (Leicester City).
OFFICIAL TAILOR: The English Football League announced a partnership with Burton Menswear to become the official tailoring partner of the EFL. The men's fashion brand will supply all EFL staff with suiting until the end of the '17-18 season. Burton Menswear will also receive a range of central EFL marketing and promotional rights. The partnership follows the recent agreements reached with Ginsters and Wickes to become official partners of the EFL (EFL).
MARKETING BRIEFS ...
Man City has extended its partnership with Vietnam’s Saigon Hanoi Commercial Joint Stock Bank (SHB). The bank will continue as the club's official affinity card partner in Vietnam, Laos and Cambodia. As part of this multi-year renewal, the bank "will launch a co-branded SHB-ManCity Visa Credit card later this year." The agreement also "gives SHB marketing assets including the opportunity to give young people in Vietnam the opportunity to train with City Football Schools coaches" (INSIDE WORLD FOOTBALL, 10/3).
Clothing manufacturer Diesel will become the style partner of Serie A side AC Milan for the next three years. Diesel will dress the team "off-field" (AC Milan).
