Menu
Franchises

Formula E's Positive Development Contributes To BMW Tie-Up With Andretti, Exec Says

Formula E's positive development over the past two seasons was a contributing factor in BMW's decision to enter into a partnership with Andretti, BMW Motorsport Dir Jens Marquardt said. As part of a realignment of its motorsports activities, BMW earlier this week agreed to a two-year partnership with the Andretti Formula E team. BMW's decision to collaborate with Andretti has to do with the team's success across various North American motorsport series. "Andretti has become established as one of the real top teams in North American motorsport over recent decades, and has celebrated many great successes," Marquardt told SBD Global. "The name Andretti speaks for itself." In addition to its Formula E involvement, Andretti operates teams in IndyCar, Global Rallycross and Indy Lights. The German car manufacturer has been the official vehicle partner of Formula E since its inaugural '14-15 season. BMW's electric vehicle brand, BMW i, supplies the championship's safety and medical cars in the form of the i8 and i3, respectively. Marquardt said the partnership with Andretti is about more than putting a BMW sticker on the outside of the car. "We want to be more deeply involved," he said. "We are looking forward to our cooperation in the coming months. The fact of the matter is that we have decided to learn as much as possible about Formula E, as quickly as possible." BMW stated that it actively pursues a factory involvement in the series should it continue its positive progress. "The series has undergone good development in recent years, which we have followed closely," Marquardt said. "As a pioneer in the field of electric mobility, we know that we must forge new paths, while at the same time remaining true to our fundamental values. ... As such, we are pleased that we can now also give new impetus on the racetrack." The Munich-based car brand did not disclose any financial details about the partnership with Andretti. BMW's intention to join the series with a factory team for its fifth season (’18-19) coincides with Formula E's expectation to run the complete race distance with a single car. Currently, each driver has to switch cars during the race as batteries at the moment are not capable of lasting a whole race.

SBJ Morning Buzzcast: May 17, 2024

Brazil's big win; Leonsis looks for scale; breaking down the big categories for Sports Business Awards and remembering Eddie Gossage

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2016/09/30/Franchises/BMW-Andretti-Formula-E.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2016/09/30/Franchises/BMW-Andretti-Formula-E.aspx

CLOSE