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Marketing and Sponsorship

Golfer Arnold Palmer Remembered As Sports Business Trailblazer

The passing of golfer Arnold Palmer "has reminded the world of a true trailblazer in sports business," according to Bill Wilson of the BBC. Palmer, who died at the age of 87, "was the first sportsman to use his fame to build a business empire" through an array of commercial ventures. He p...

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SBJ Morning Buzzcast: May 23, 2024

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Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

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