Mexican Grand Prix organizers hope U.S. company Liberty Media's takeover of Formula One "will boost their event by expanding in the region and eventually creating a North American season similar to Europe's run of races," according to Alan Baldwin of REUTERS. Liberty agreed this month to "take control of the global sport in a deal expected to lead to expansion in the U.S. market that Formula One has struggled to crack." Mexican Grand Prix Marketing Dir Rodrigo Sanchez said, "When we are trying to build new audiences and bring new fans and create a new fan base, it does get a little complicated. We wish we could have more and more races on prime time on our side of the world and I think the only way we will get that is if, collaboratively, there start being more races in the region in general." F1 "currently has three North American races" -- in Montreal, the Texas state capital Austin and Mexico City. There is "also one in South America, the Brazilian Grand Prix at Sao Paulo's Interlagos circuit." Sanchez: "We need to keep promoting Formula One... amongst the entire continent. We don’t have the luxury as a geographic region that some of the other areas have. It’s well known that there is just a European part of the season. Having more races within your geographic area, it definitely helps to build a good fan base" (REUTERS, 9/26).
