Menu
Media

Networks Cashing In On Australian Football League, National Rugby League Grand Finals

The Australian Football League and National Rugby League finals have "netted the host broadcasters an advertising bonanza, with Seven, Nine and Fox Sports set to cash in on strong demand and record audiences," according to Davidson & Mitchell of THE AUSTRALIAN. Advertisers making late bookings this week "can expect to fork out" up to A$100,000 ($76,250) for a 30-second spot in the NRL and AFL grand finals. The Seven and Nine networks have pre-sold the vast majority of their ad inventory "as sports events become increasingly crucial to the future of broadcast television." The AFL finals series match coverage across Seven’s primary channel, 7mate and Fox Sports "netted the highest television ratings since the 2007 final series, ­averaging 1.14 million viewers per match on Seven and 443,000 viewers on Fox Sports." Seven CRO Kurt Burnette said this Saturday’s grand final between the Sydney Swans and Western Bulldogs sets up a “dream final” by avoiding the prospect of a match between the two Sydney teams, and revealed his phone has been ringing “red hot” with calls from media buyers this weekend. Burnette said, "It's the game we hoped would always happen; a Sydney-versus-Melbourne grand final featuring two well supported teams." Burnette added that confirmed sponsors include Toyota, Virgin Australia, AAMI, NAB, Telstra, Woolworths, McDonald's and National Australia Bank. Nine Network is selling 30-second advertising slots in Sunday’s NRL grand final for about A$75,000 ($57,185) each. Nine’s "key NRL sponsors throughout the year have been Bunnings, SportsBet, Jim Beam, Telstra and KFC but the network has been focused on selling stock in the spot market" (THE AUSTRALIAN, 9/26).

SBJ Morning Buzzcast: March 19, 2024

PGA Tour/PIF inching closer? Another NWSL sale for a big return and MLB's Go Ahead Entry expands

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2016/09/26/Media/AFL-NRL-Grand-Final-Ads.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2016/09/26/Media/AFL-NRL-Grand-Final-Ads.aspx

CLOSE