Brasileiro sides Botafogo and Fluminense have "signed agreements with banking group Caixa, which will see the firm become the front-of-shirt sponsor for both teams." No financial details have yet been released, "although both agreements are reported to run an initial single season." Caixa, a Brazilian state-owned bank, is currently a partner of rivals Flamengo and Vasco de Gama (SOCCEREX, 9/22).
TWO-MATCH DEAL: Serie A side Torino announced that it will "wear the logo of Milan-based meat products manufacturer Salumificio Fratelli Beretta" on its player shirt for two matches. Beretta, which is currently the major partner of Torino's academy teams, "had previously been the main front-of-shirt sponsor of the club" until '13, when it was replaced by current sponsor Suzuki (SOCCEREX, 9/22).
SHOW THEM THE DOOR: German door supplier Hörmann is to become a premium sponsor of the Int'l Biathlon Union World Cup and the World Championships Biathlon from the '16-17 season. The agreement was brokered by Infront Sports & Media. The rights package includes an advertising presence in the stadium, along the track and at the shooting range as well as on the athletes' starting bibs. Hörmann will further benefit from brand exposure across all official print materials, on the IBU website as well as in onsite video spots. The sponsorship package is rounded out by a hospitality contingent and other advertising and promotional rights (Infront). The door producer will pay an estimated €1.5M ($1.7M) annually for the rights (SPONSORs, 9/22).
MARKETPLACE BRIEFS ...
Regional online business news publisher and marketing solutions provider Bdaily has renewed its partnership agreement with League Championship side Huddersfield Town for a second year (Huddersfield Town).
Paris St. Germain announced express shipping and delivery service Chronopost as a new official supplier for the club. In a three-year agreement, Chronopost will be in charge of int’l and domestic deliveries from the club’s online store. The partnership also includes brand visibility and event and promotional opportunities (PSG).
Gillette named Atlético Madrid and French int’l Antoine Grizemann as its new ambassador in France. Starting in ’17, Griezmann will “become the new face for the brand and will be prominently featured in a new marketing campaign.” Griezmann joins Neymar, Thomas Müller and Joe Hart as brand ambassadors for Gillette (SPORTBUZZ BUSINESS, 9/22).
Handball Bundesliga (HBL) club MT Melsungen has added the Airport Paderborn/Lippstadt as a fourth-tier partner for the '16-17 season. As part of the deal, the airport will receive logo presence on LED boards at the Rothenbach-Halle and in the club magazine (MT Melsungen).
