Octagon, a part of the Interpublic Group, has "acquired a majority stake in branded-entertainment and content-production company Milkmoney," according to Gabey Goh of CAMPAIGN ASIA. Milkmoney "will operate within the Octagon Sports and Entertainment Network, which also includes Octagon, FRUKT and Rogers & Cowan." Established in '08 in Australia by Founder & Exec Producer Matt Taylor, Milkmoney "develops content for brands including Red Bull, Disney Channel, Sony, Destination NSW, Diageo, Mastercard and Hyundai." Milkmoney said that the company "will retain its ability to work independently with existing and future clients whilst being bolstered by the resources, experience and scope of the global network." Octagon has "previously partnered with Milkmoney on content campaigns over several years," including ANZ’s tennis series "Your Game Your Way," featuring Novak Djokovic; Unilever’s Dove Men+Care campaign "Strength to care," featuring Wallaby David Pocock; and a recent virtual reality project, "Inside Anfield," for Standard Chartered Bank and Liverpool (CAMPAIGN ASIA, 9/14).
