Dentsu Aegis Network announced the acquisition of Keneo, a leading French sports marketing agency. Keneo will be fully integrated into Dentsu Aegis Network’s lifestyle marketing agency MKTG, further strengthening the brand and the network’s sports consulting and marketing offering. Founded in '08 and based in Paris, Keneo provides a service offering from strategic consulting to execution, both in France and internationally. With a team of 30 sports marketing experts, the agency serves a large variety of professional clubs and organizing committees, including the French Football Federation, Tokyo 2020, Paris 2024, Paris Saint-Germain and the National Rugby League, among others. Following the acquisition, Keneo Chair Edouard Donnelly and Keneo CEO Franck Ladouce will continue to lead their team, becoming CEO and Deputy CEO of MKTG France, respectively. Both will report to Dentsu Aegis Network France, Benelux & MENA CEO Thierry Jadot and work directly with MKTG Global Brand President Charlie Horsey on integration, collaboration and business development (Dentsu Aegis).
