Procter & Gamble Activates Bayern Munich Partnership With New Braun TV Ad

Bayern Munich partner Procter & Gamble is activating its sponsorship through a new TV commercial. The commercial, which features Bayern players Philipp Lahm, Javier Martínez and Robert Lewandowski, promotes the new product range of P&G brand Braun. The three players present Braun's relaunched Series 9 electric shaver in the 50-second commercial. It will air on TV in Germany, Austria and Switzerland and is available online. Braun is also using its relationship with the Bundesliga club in print and online ads, as well as through its social media channels and at the point of sale. P&G signed a deal with Bayern Munich to become a third-tier gold partner in July. Braun intends to use a variety of Bayern players, with Joshua Kimmich and Jérôme Boateng appearing in a second TV commercial. Braun is the second P&G brand to activate its partnership with the club. Bayern goaltender Manuel Neuer became a brand ambassador for Head & Shoulders in April.