FIBA Signs Nine-Year Global Sponsorship Deal With Int'l Media Company Tencent

FIBA announced it signed a nine-year sponsorship deal with int'l media company Tencent. The agreement complements the media partnership which the two parties announced back in May. Under this partnership, which will be for the period '17-25, Tencent will have the status of FIBA partner and global partner at all of FIBA's major national team competitions for men and women at senior and youth levels. The FIBA Basketball World Cup 2019 in China represents an important landmark in this agreement. The brands which will be activated at these tournaments include Tencent popular social network QQ.com, instant messaging service WeChat, e-payment services WeChat Payment and QQ Wallet and online video games platform Tencent Games. Tencent and its associated brands will receive significant brand visibility at FIBA competitions on and off the court, and will be able to promote its products and services to the global basketball community across all FIBA channels (FIBA).