Global Spending On Tennis Expected To Total $801M In '16, IEG Predicts

Global spending on amateur and professional tennis tournaments, leagues and sanctioning bodies is expected to total $801M in 2016, up 4.2% from '15, according to IEG research. The increase trails the projected 4.7% increase in overall global sponsorship spending, largely due to a mixed bag of activity at the world’s major tennis organizations. The ATP secured a handful of major deals over the past year, including its largest-ever partnership: a five-year, estimated $10M-per-year deal with Emirates. Other new ATP partners include Peugeot, Infosys and LeSports. The past year also has been good for the Int'l Tennis Federation. The governing body and organizer of the Davis Cup, Fed Cup and other annual competitions has renewed all of its major partners (BNP Paribas, Rolex and Adecco) and secured a new partnership with Betway. The deals represent $80M in renewals and $9M in new revenue (IEG).

MOST ACTIVE COMPANIES IN TENNIS