Australian golfer Jason Day's new deal with Nike will "make him the highest paid golfer in the game," as it is reportedly worth more than $100M over the length of the agreement, according to Alex Miceli of GOLFWEEK. Day's signing "underscores Nike’s commitment to the game but at a different level via its apparel division." Meanwhile, travel-and-expense software company Concur is "believed to be expanding its relationship with Day by moving its logo from his chest to sponsorship of his bag" (GOLF WEEK, 9/13). GOLF DIGEST's Stephen Hennessey wrote signing golf's current No. 1 player "would mirror Nike's marketing tactics in other sports of signing the top players to endorse their apparel and footwear." But exactly when the deal can begin "poses another issue." If Day has already signed with Nike, that "would presumably void his current arrangement" with adidas and TaylorMade. That would mean it is "conceivable that Day would be wearing Nike apparel as early as next week when he contends for his first FedEx Cup title at the Tour Championship" in Atlanta (GOLF DIGEST, 9/13). More from THE DAILY is available here.
