The running version of Sport England's "This girl can" campaign, England Athletics' "This girl can run," has "boosted uptake of the sport among women," according to Simon Gwynn of CAMPAIGN LIVE. In particular, England Athletics is "crediting the social element" of "This girl can run" with inspiring 28,000 women to run more frequently. The campaign was created by digital agency eight&four. It launched last summer and followed Sport England’s "This girl can," which targeted participation by women in all sport. "This girl can run" interacts with 120,000 women across Facebook, Twitter and Instagram. According to a survey of its community, 95% of them are now running at least once a week, while 51% said that they were "running more often as a result of the campaign." England Athletics said that it would "continue to evolve the campaign over the next six months," tapping into insights from research by Women in Sport into how best to "support women to continue running as it gets dark earlier in the evenings" (CAMPAIGN LIVE, 9/13).
