Ligue 1 Side St. Étienne Extends Deal With L'Équipe For Delayed Broadcasts

Following the mid-August announcement by Ligue 1 side St. Étienne officials of the “surprise broadcast rights sale for the club’s Europa League match against Beitar Jérusalem to L’Équipe 21,” the two parties have decided to further their partnership, according to MEDIA SPORTIF. The Europa League match drew an average of 800,000 viewers with a peak audience of 1.1 million, translating to a 4.2% market share. Satisfied with the audience numbers, St. Étienne Supervisory Board Chair Bernard Caiazzo announced that the club would “extend its partnership with the pay-TV channel.” The club and L’Équipe now have an agreement to broadcast all official and friendly matches for the ’16-17 season. With the agreement, each Monday the channel will show a replay of the club’s match from the previous weekend (MEDIA SPORTIF, 9/10).