English Football League Names Wickes Home Improvement, Building Materials Partner

The English Football League announced a partnership with U.K. retailer Wickes to become the official home improvement and building materials partner of the EFL. Wickes penned a three-year deal, providing the brand with a series of marketing and promotion rights across all 72 clubs. Wickes will engage with fans of the EFL through a newly launched initiative, "Because support begins at home," which will include ticket promotions and appearances from some of the EFL’s top players. A second promotion, "Kits for Kids," aimed at supporting local football teams, will be launched, providing members of the local community the opportunity to win free full team kits. Both campaigns have been designed to support local teams and their communities. In addition, all clubs across the League Championship, League One and League Two will have access to Wickes’ materials and product for in-house refurbishment projects (EFL).