Caffé Kimbo Renews Deals With 16 Italian Football Teams

Neapolitan coffee brand Caffé Kimbo "has returned to sponsor a series" of Italian football sides for the second consecutive season, according to SOCCEREX. Infront has "negotiated fresh deals" for Kimbo with 16 teams from Serie A and Serie B, the top two divisions of Italian football. Throughout the '16-17 season, Kimbo will be the official coffee sponsor of Atalanta, Inter, Cagliari, Chievo Verona, Hellas Verona, Fiorentina, Genoa, Lazio, Palermo, Pescara, Sampdoria, Udinese, Napoli, Bari and Cesena. Kimbo will appear on the marketing and promotional materials of all clubs involved in the deal, "including on the LED screens within stadiums and on interview backdrops" (SOCCEREX, 9/9).