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Marketing and Sponsorship

Marketplace Roundup: Premiership Side Bath Extends Dyson Title Partnership

Premiership rugby side Bath and title partner Dyson extended their partnership for a further two years. The new '16-17 Dyson branded match kit and training wear was launched over the summer (Premiership Rugby). 

The China Arena Football League announced SISU Mouthguard as the official mouth guard of the CAFL (CAFL). 

Bundesliga club FSV Mainz agreed to a new sponsorship deal with sports retail chain Intersport for the '16-17 season. As part of the deal, Intersport will received ad space on LED boards and regular sideline signage during home games at the Opel Arena (FSV Mainz).

Online building-material trader Benz24 signed deals with Bundesliga clubs FSV Mainz and SC Freiburg. The company will receive ad space on LED boards in Freiburg and on traditional sideline signage in Mainz (SPONSORs, 9/8).

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SBJ Morning Buzzcast: May 3, 2024

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Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
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