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Marketing and Sponsorship

Jaguar Launches Formula E Team, Names Panasonic Title Sponsor

Jaguar officially launched its '16-17 Formula E team with Panasonic as its title sponsor and Lear as its official partner, according to AUTOCAR. Jaguar Racing will enter its new Formula E car -- called the I-Type 1 -- with drivers Mitch Evans and Adam Carroll. Chinese racer Ho-Pin Tung will be the reserve driver. The I-Type 1 has been developed in collaboration with Williams Advanced Engineering, "an offshoot of the Formula 1 team of the same name" (AUTOCAR, 9/8).

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Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

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On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

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SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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