Spanish beer Estrella Galicia has agreed to "a three-year sponsorship deal" with Brasileiro side Corinthians, according to SOCCEREX. In accordance to Brazilian advertising laws that prohibit the use of alcohol on football strips, the brewer’s branding "will only be present on the club’s training shirts and travelling clothes." In both cases, the club "will use the company’s non-alcohol based logo." Brazilian website esporte.uol.com reported the partnership will be worth "in the region" of R$10M ($3.1M) per season (SOCCEREX, 9/7).
ANOTHER ONE: In a separate piece, SOCCEREX reported Corinthians also unveiled sports agency Apollo Sports Capital "as its latest shirt sponsor." Unlike a typical sponsorship, Apollo "will not use the back-of-shirt sponsorship slot to promote its own brand, but will instead use the space to advertise its various clients." The agreement is reportedly worth R$10M per year, and "will last for three full seasons." Elsewhere, newly promoted Brasileiro side Santa Cruz announced sportswear manufacturer Penalty as its new kit supplier (SOCCEREX, 9/6).
