Menu
Facilities

Liverpool Hoping New Anfield Stand Will Bring Club Back To European Prominence

Liverpool's "effort to bridge the gap" to Europe's elite sees the club taking its "most significant step in years" to do so off the pitch this week, according to Chris Bascombe of the London TELEGRAPH. A 17-year "toil to resolve Liverpool’s stadium issue" -- the last six under the ownership of Fenway Sports Group -- will end with the official opening of the £115M ($153M) Main Stand at an Anfield ceremony on Friday. Liverpool Principle Owner John Henry will be in attendance alongside FSG President Mike Gordon, Liverpool Chair Tom Werner, Manager Jürgen Klopp and "a host of legendary former players." Liverpool’s capacity is extended to 54,000 for Saturday’s visit of champions Leicester City -- "an increase of 8,500." The old Main Stand, which seated 12,000 spectators, "now boasts over 20,000 -- but the most significant numbers are expected to relate to matchday revenue." Liverpool has been trailing on around £59M ($79M), a figure the club hopes "will significantly increase" by £20M ($27M)-£30M ($40M) as a consequence of the upgrade. There is no escaping that the corporate supporter is, "unashamedly, the key component when a vastly different looking Anfield opens its gates this weekend." There will be 14 new exec boxes, "allied to immeasurable improvements to banqueting and conferencing facilities." Less than half of the new seats "are part of general admission." Somewhat surprisingly, the "much sought sponsorship deal attached to the new structure has not materialised" (TELEGRAPH, 9/6).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2016/09/08/Facilities/Liverpool-Anfield.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2016/09/08/Facilities/Liverpool-Anfield.aspx

CLOSE