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Marketing and Sponsorship

Marketplace Roundup: Canberra Raiders Name Dare Iced Coffee Sleeve Sponsor

Capitol Chilled Foods Australia announced that Dare Iced Coffee will be the new sleeve sponsor of National Rugby League side Canberra Raiders. CCFA, which is the only manufacturer of milk in the Australian Capital Territory, will have the sponsorship position for the '17 and '18 seasons. Dare’s sponsorship will include sleeve sponsorship on home and away jerseys, training gear, media backdrops, and stadium signage, among other things (Canberra Raiders).

Ernst & Young is now a principal partner of The British & Irish Lions for the 2017 Tour of New Zealand. The tour will take place in June and July '17 (Ernst & Young).

Ryder Cup Europe extended its long-term agreement with vehicle manufacturer Club Car. The deal will see Club Car provide more than 500 vehicles for the 2018 Ryder Cup at Le Golf National, on the outskirts of Versailles, France. The vehicles provided will include golf cars and utility and transporter vehicles (Ryder Cup Europe).

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SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
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Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

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