Marketing and Sponsorship

Nike Reportedly Offers Real Madrid Kit Deal Worth $135M Per Year

9.7.2016

Spanish newspaper OKDiario revealed that Nike made an offer of €120M ($135M) per season to become Real Madrid's new kit manufacturer, according to SPORT. The contract signed by ManU and adidas -- which sees the German company pay the English club €96M ($108M) annually -- "has left Real Madrid behind." The club currently receives "little more than" €40M ($45M). That has "provoked Nike," which produce Barcelona's kits, "to move in on" Real Madrid. OKDiario Dir Eduardo Inda said on TV program El Chiringuito, "Madrid have a contract with adidas and they've found out that United have signed a huge contract with the same brand. The club are the champions of Europe, while United have won nothing. That's provoked Nike into offering Madrid €120 million per season" (SPORT, 9/6).

NEXT Société Générale Unveils Campaign To Support Team France At Paralympic Games

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: April 26, 2024

April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

April 24, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2016/09/07/Marketing-and-Sponsorship/Nike-Real-Madrid.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2016/09/07/Marketing-and-Sponsorship/Nike-Real-Madrid.aspx