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A Chinese-backed group of investors interested in buying a stake in Liverpool is "willing to raise its valuation amid optimism on higher broadcasting revenue and more seats" at the club’s stadium, according to Hellier & Panja of BLOOMBERG. Financier Amanda Staveley, whose PCP Capital Partners is part of the bidding group that also includes Hong Kong-based China Everbright Group, has "so far valued the asset" at about £750M ($998M) and would be prepared to move closer to £1B ($1.3B), according to a source, "who asked not be identified because discussions are private." Liverpool owner Fenway Sports Group said that it is "not considering an outright sale of the club, but would contemplate parting with a minority stake." Fenway Sports Group advisers Allen & Co. have "been talking up the valuation of the club," comparing its status to the likes of ManU and Man City. While Staveley’s initial appraisal of the club is "based on recent earnings at Liverpool and the relatively poor on-field performance, the group’s willingness to entertain a higher bid also stems from other deals in the space that have achieved more favorable valuations" (
BLOOMBERG, 9/1).
