Kantar Media has “taken stock” of French broadcasters Canal+ and France Télévisions’ Rio Olympics advertising during the Games, according to Thierry Wojciak of CB NEWS. The study “showed that 160 advertisers created 7,052 spots of conventional TV ads.” The 2012 London Games drew 158 advertisers, “but for Rio, the advertising pressure was twice as strong.” Overall, advertising spending for Rio on the two channels grossed €28.7M ($32M). French national lottery Française Des Jeux was the top advertiser with 469 spots, “followed by insurance company Allianz and the online game Clash Royale.” Samsung was ninth in the spots ranking, but “created the longest ad with a 60 second spot for its Galaxy S7 Edge smartphone” (CB NEWS, 8/25).
FRANCE TÉLÉVISIONS: In a separate piece, Wojciak reported after “celebrating record audiences during the 2016 Olympics,” France Télévisions announced TV and digital ad revenues of €11.5M ($12.9M) for the event. The revenue “represents a 22% increase on the ad revenue from the 2012 London Games.” Overall, 126 advertisers “bought ad spots on the public broadcaster’s channels” (CB NEWS, 8/24).
