BBC Sets Olympic Viewership Records, Drawing 102.3 Million Unique Browser Sessions

Coverage on mobile saw the BBC deliver "record-breaking coverage for the recently-concluded 2016 Olympic Games," according to Tim Skinner of TELECOMS.com. The BBC said that 102.3 million unique global browser sessions "made use of BBC Sport’s coverage of the games in Rio," across its full suite of broadcasting services -- from the BBC Sport website and app, through to digital TV services, red button coverage and its new 360-degree video service for some events. Of the 100 million browser sessions, 68.3 million came from within the U.K., "vastly outweighing the performance of BBC broadcasting during the 2012 Olympic Games in London," which reached 39 million. The BBC went on to confirm that 29.3 million browsers "tuned in to BBC Sport’s live online coverage, either via the website or the app." The broadcaster confirmed that of the 29.3 million unique users of its service, just under half (14 million) tuned in using "a mobile platform of some sort" (TELECOMS.com, 8/24).